TRIP.COM
WEBSITE ANALYSIS AND FINDINGS CONCLUSION
11. Booking Experience on "Trip.com"
Exhibit: O. “Trip.com Website Analysis and
Findings!”
The booking experience on Trip.com was
analyzed in detail, revealing several critical issues that impacted on
transparency, user experience, and compliance with consumer protection
standards. Below is a structured breakdown of the findings:
1+ Website
Access
·
Ease
of Access:
While the website was accessible across devices, the mobile version suffered
from poor optimization, with overlapping text and misaligned visuals. This
hindered users from clearly viewing critical booking details.
·
Navigation
Challenges:
The cluttered layout and lack of a search bar made it difficult for users to
locate specific policies or terms, forcing them to navigate through multiple
pages.
2+ Flight
Selection
·
Limited
Filtering Options:
Users faced challenges in narrowing down flight options due to insufficient
filtering tools. For example, there were no clear filters for baggage-inclusive
flights, leading to confusion during selection.
·
Misleading
Labels:
Certain flights were labeled as “best deals” without clarifying what made them
advantageous, such as baggage inclusions or flexible cancellation policies.
3+ Inputting
Travel Details
·
Error-Prone
Fields:
The input fields for passenger details lacked validation checks, allowing users
to proceed with incomplete or incorrect information. This led to issues during
check-in and additional charges for corrections.
·
Ambiguity
in Seat Selection:
The seat selection process did not clearly indicate whether seats were included
in the base fare or required additional payment.
4+ Searching
for Flights Departing to Antalya
·
Inconsistent
Pricing:
The displayed prices for flights departing to Antalya fluctuated significantly
during the search process, creating uncertainty about the final cost.
·
Hidden
Fees:
Taxes and additional charges were not disclosed upfront, appearing only at the
final payment stage.
5+ Searching
for Flights Returning to London
·
Lack
of Clarity on Return Policies: The platform failed to specify whether return flights
included the same baggage allowances as outbound flights, leading to unexpected
charges at the airport.
·
Confusing
Layout:
Return flight options were presented in a separate section without clear links
to the outbound flight details, making it difficult for users to compare and
confirm their selections.
6+ Price
Discrepancies: Hidden Taxes and Fees, A Breakdown of Costs
·
Unexplained
Price Increases:
The final booking price often exceeded the initially quoted amount due to
hidden fees. For instance, a flight advertised at £205 was charged at £216.90,
with no explanation for the additional £11.
·
Ambiguous
Tax Breakdown:
Taxes and fees were grayed out in the payment summary, preventing users from
understanding the composition of the total cost.
7+ Baggage
Allowance Confusion
·
Misleading
Visual Aids:
Graphics depicting baggage allowances were unclear, leading users to believe
their baggage was included when it was not.
·
Inconsistent
Policies:
The platform failed to clarify whether purchased baggage allowances applied to
both outbound and return journeys, resulting in additional charges at the
airport.
8+ Pop-Up
Policy Information Sections
·
Transient
Notifications:
Critical information, such as baggage policies and additional charges, was
conveyed through fleeting pop-ups that disappeared without user acknowledgment.
·
Lack
of Prominence:
These pop-ups were not accompanied by permanent textual descriptions, leaving
users unable to revisit the information.
9+ Once
You Select the Button in Blue with the Text “Book”
·
Final
Confirmation Issues:
After selecting “Book,” users were not provided with a comprehensive summary of
their selections, such as baggage inclusions or cancellation policies.
·
Hidden
Terms:
Key terms and conditions were buried in fine print, making them easy to
overlook.
10+ 10+
The “Booked Page” Screenshot
·
Incomplete
Information:
The booked page failed to display critical details, such as baggage allowances
and seat selections, leaving users uncertain about what was included in their
booking.
·
Misleading
Confirmation:
The confirmation message implied that all services were finalized, even when
additional charges were pending.
11+ Itinerary
·
Lack
of Detail:
The itinerary provided minimal information about baggage policies, seat
assignments, and cancellation terms, forcing users to rely on separate emails
for clarification.
·
Inconsistent
Formatting:
The itinerary format varied between outbound and return flights, adding to the
confusion.
12+ The
3rd Flight Cancellation & Change Policies
·
Ambiguous
Terms:
The cancellation and change policies were not clearly outlined, with key
details hidden in hyperlinks or pop-ups.
·
Inflexible
Options:
Users were often required to pay high fees for changes, even when the airline’s
policies allowed for free modifications.
13+ Within
the Bottom Header of the Webpage Is the Following Text
·
Lack
of Visibility:
Important disclaimers and terms were placed in the bottom header, where users
were unlikely to notice them.
·
Contradictory
Statements:
Certain disclaimers contradicted information provided elsewhere on the
platform, creating further confusion.
14+ Flights
Price Guarantee
·
Unclear
Conditions:
The price guarantee policy lacked transparency, with no clear explanation of
how users could claim refunds for price discrepancies.
·
Limited
Applicability:
The guarantee applied only to specific flights, which was not disclosed
upfront.
15+ All
Personal Items Can Be Suitcases for 99% of Airlines in Here
·
Misleading
Claims:
The platform suggested that personal items could include suitcases for most
airlines, but failed to specify size and weight restrictions, leading to
additional charges at check-in.
16+ “EasyJet”
“Look at the Video” Suitcases for 100%
·
Faulty
Links:
The video link provided for EasyJet’s baggage policies was broken, preventing
users from verifying the information.
·
Incomplete
Guidance:
The platform did not clarify how EasyJet’s policies differed from other
airlines, leaving users to make assumptions.
17+ “Ryan
Air”
·
Inconsistent
Information:
The platform provided conflicting details about Ryanair’s baggage policies,
with certain sections suggesting that all baggage was included while others
indicated additional charges.
18+ Baggage
Revenue Analysis
·
Excessive
Charges:
The analysis revealed that a significant portion of Trip.com’s revenue came
from baggage fees, highlighting the platform’s reliance on unclear policies to
generate additional income.
·
Lack
of Transparency:
Users were not informed about the breakdown of these charges, making it
difficult to understand the true cost of their bookings.
Conclusion
The findings from this analysis
demonstrate systemic issues with Trip.com’s booking platform, including
misleading visuals, hidden fees, and inadequate communication of policies.
These flaws not only violated transparency standards but also caused significant
financial and logistical harm to users. Addressing these issues is essential to
ensure compliance with consumer protection laws and improve user experience.